HVG Law advised the management of Alpine on their reinvestment in the context of the acquisition by Gimv. Gimv will acquire a majority stake in Alpine.

Alpine distinguishes itself as a leading player in the fast-growing and fragmented market for premium passive hearing protection. With its strong international presence and distinctive multichannel strategy – covering OTC/Retail, events, and e-commerce – the company is well positioned for sustainable long-term growth. Alpine achieves attractive margins and strong cash conversion, supported by economies of scale and premiumisation.

As a premium and mission-driven consumer brand, Alpine aligns perfectly with the investment focus of Gimv Consumer. The hearing protection market benefits from powerful underlying trends, such as increasing health awareness and a growing emphasis on sustainability. As consumers shift towards innovative, sustainable solutions, Alpine is ideally positioned to lead this transformation. The partnership underscores Gimv’s commitment to supporting consumer companies that contribute to personal well-being while also delivering a positive environmental and societal impact.